Service Consultant A states that grouping maintenance items can enhance perceived value for customers. Service Consultant B believes a maintenance menu should be prominently displayed. Who is correct?

Grouping maintenance items can indeed enhance perceived value for customers because it simplifies choices, making it easier for them to understand and select services that best meet their needs. By bundling related services—such as oil changes, tire rotations, and inspections—customers see the benefits more clearly, which can lead to an increase in service sales and overall customer satisfaction. This strategy can also create a sense of savings or a comprehensive package, which is appealing to customers.

Additionally, prominently displaying a maintenance menu is equally important. A well-organized menu gives customers immediate access to available services and pricing, making it easier for them to make informed decisions. It communicates transparency and helps to set clear expectations regarding costs and options.

When both strategies are employed—grouping services to enhance perceived value and displaying a maintenance menu clearly—it creates a customer-friendly environment that emphasizes service options, prices, and convenience. This approach can significantly improve customer engagement and satisfaction, which is beneficial for business as well.