Which method is least effective for resolving customer objections?

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The method of trading a vehicle for new models is considered the least effective for resolving customer objections because it does not directly address the customer's specific concerns or objections. Customers may have particular issues related to the performance, features, or pricing that need to be discussed and resolved. Offering a trade-in may come across as a quick fix rather than a solution that truly acknowledges the customer's needs.

In contrast, providing statistical data can help bolster a claim or argument with factual evidence, which may reassure the customer about the vehicle's reliability or performance. Offering emotional reassurance is effective in building trust and rapport, helping to alleviate concerns that stem from fear or uncertainty. Detailing maintenance benefits allows the consultant to elaborate on how proper care can extend the life of a vehicle, potentially alleviating concerns about long-term ownership costs or reliability. These methods directly engage with the customer's objections, making them more effective in resolving the issues at hand.

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